Can (and Should) Failed New gTLDs Be Saved?

After three or so years, it’s blatantly obvious that for a lot of extensions, there just isn’t enough demand. Realistically speaking, registries made a mistake by being too lenient when it comes to choosing terms.

Why on earth would someone think there would be adequate demand for a .horse extension? Or for a .blackfriday extension? Or hold for a .whoswho extension? Or for confusingly similar extensions such as .law, .lawyers, .attorney, .attorneys, .law and .esq?

My best guess is that registries envisioned scenario in which everyone in the world would be welcoming all of their extensions with open arms. Needless to say, that didn’t happen. Are end-users adopting new gTLD? Of course, and as Andrew from DomainNameWire mentioned, there’s no way to go but up when it comes to end-user adoption because you started from zero. But this and user adoption is going way too slowly and its effect is diluted among hundreds upon hundreds of new gTLDs.

So, what needs to be done?

The first option would be having ICANN rescue all failed new gTLD’s. There’s already a...

Read The Rest at DomainingTips.com

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