Have you ever thought of deploying a customer loyalty program to drive more repeat business? And what about offering gift cards for your customers to purchase?
Customers love these kinds of programs. What’s more, done right they achieve real financial benefits. For example, a University of Chicago study found that loyalty programs increase purchases by 20%.
A few months ago, our Small Business Trends team made a visit to the Innovation Lab at First Data headquarters in Atlanta. Our interviewer, Brent Leary, sat down with Jim Allen, First Data’s Senior Vice President Product Delivery, small business products.
The video above is a portion of our exclusive interview. (See part 1 of the interview here.)