Two days ago, I asked you guys if you thought new gTLDs are worth saving and have provided three options. Yesterday, I’ve covered option #1, being rescued by ICANN.
Today however, I will be analyzing a more likely approach which is simply selling failed extensions to another company. There are advantages, of course. For example, a large company that manages multiple new extensions probably has its own technology and as such, the main cost by far is the $25,000 per year fee that they have to pay to ICANN.
A smaller company that perhaps only manages one extension has to struggle with the technology aspect as well and since it probably doesn’t have its own technology, it has to pay others. This of course adds up to the cost burden and the end of the day, especially if that new extension hasn’t taken off, generating profits is easier said than done.
As such, it might not be the worst arrangement in the world for certain extensions to simply end up...