If you regard livestreaming as the undisputed “best” marketing tactic, you haven’t been in marketing long, especially if you think it’s a standalone strategy. Established brands know getting traction for a full blog requires good, consistent writing combined with patience and measurement, especially if tying in video — edited or live.
One livestreamer and public speaker says blogging is worthwhile for numerous reasons. If you’re unsure about the value of serious blogging on the web, Rebecca Casserly’s strategy will set you straight. Small Business Trends first met Casserly at a livestreamers’ meetup in New York City in June of 2016. Her understanding of where blogging overlaps with brands, livestreaming, growth, metrics, events and publicity was why we reconnected for this interview.
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