Three days ago, I’ve mentioned that I for one see three options when it comes to new gTLDs: being rescued by ICANN, being bought by another company or simply letting them fail.
Since the first two options have already been covered, it’s time to think about whether or not it might be a good idea to just let the extensions that are not economically viable fail.
In the end, I find it very, very hard to believe that this can be avoided for certain strings which are just so bad and for which there’s so little demand that they should have never been released in the first place.
I’m sorry but some of the terms that we are seeing on the right of the dot are so obscure that we cannot help but wonder what these people were thinking when they not only decided to go after them, but decided to invest a six-figure sum upfront and then pay $25,000 a year to ICANN plus various other fees for them. Why? Seriously, why?
There will unfortunately be casualties but as ironic as it may feel, the fact that certain extensions failed so miserably is actually the...