Behind the Brandable Keyword: Hero

Over the years both Keith and I have written a lot about keyword-based brandable domain names. Their popularity among newly started companies has overtaken the demand for a completed invented name over the years. Personally, I began to focus on acquiring more keyword brandables around 3 years ago and they have outperformed the invented names in my portfolio by miles in terms of end-user sales. In this new series, I want to focus on one particular keyword at the time starting with Hero.

Company names ending in Hero have always been popular but the last few years we have seen many new startups with a Hero name making huge waves and securing big rounds of funding. Some examples are:

  • Food delivery startup Delivery Hero raised almost 2 billion dollars in funding and went public with a listing on the Frankfurt Stock Exchange earlier this year.
  • Digital learning platform Course...
Read The Rest at DNGeek.com

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