Domain Names Are Assets: Successful Brands Secrets Revealed

Domains are just like real estate only online, right?

Or are they?

Well, it turns out that domain names are very different and much more important.

Domains intersect with a brand on a much deeper level that leaps the value past the hard cost of the domain.  For example, the Cars.com domain is estimated at $872M according to recent filings.

The analogy of real estate really only scratches the surface of the value the perfect domain brings to a brand.

In today’s post, I am going to explain why domain names are digital assets that impact the very DNA of a brand.

Also, why every company needs to seriously consider the positive impact they can have on their brand, revenue, and online security.

Domain names are assets.

One comment we hear quite often in our outreach is:

“We are happy with our current domain”

In some cases, these brands have built an impressive online business.  Some in the hundreds of $MMM to low...

Read The Rest at MediaOptions.com

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