Domains are just like real estate only online, right?
Or are they?
Well, it turns out that domain names are very different and much more important.
Domains intersect with a brand on a much deeper level that leaps the value past the hard cost of the domain. For example, the Cars.com domain is estimated at $872M according to recent filings.
The analogy of real estate really only scratches the surface of the value the perfect domain brings to a brand.
In today’s post, I am going to explain why domain names are digital assets that impact the very DNA of a brand.
Also, why every company needs to seriously consider the positive impact they can have on their brand, revenue, and online security.
One comment we hear quite often in our outreach is:
“We are happy with our current domain”
In some cases, these brands have built an impressive online business. Some in the hundreds of $MMM to low...