What is Facebook pixel and how it is helps in marketing

Many advertising platforms are using pixel for advertising and marketing. It works by allowing the advertiser to drop the cookie which helps them in tracking their visitors on their website, making it easier for the advertiser to reach them later. A pixel can also track the behavior of the visitors who even visited your past website and are now backing to your website. This helps in understanding how effective your ads are

Back in 2015 Facebook introduced Facebook pixel and simplified the process. The pixel introduced by Facebook is all that you need and with this pixel, you will want to get rid of all other pixels you have. Facebook pixel works to retarget optimize and track the marketing efforts all at the same time.

What is Facebook pixel?

Facebook pixel is a tool that helps you to get higher conversions towards your website. It is a generated piece of code that drives into your website and gets connected to your Facebook advertisements, this code is designed to help you to generate the data regarding what actions or reactions people are showing as an output of your advertisements. This, in turn, helps you to track your return on...

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